When customers use the services of a new business, they often have certain expectations and desires. These can vary depending on the type of business and the specific services it offers, but there are some common themes that customers often want to experience.
Jeff Bezos, the founder and CEO of Amazon, one of the largest and most successful e-commerce companies in the world, is known for his business acumen and his obsession about the strong emphasis on customer service within Amazon. He believes that customers are the most important part of any business and that it is the responsibility of the business to make their experience as enjoyable as possible.
He is famous for his quote "We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better”. This quote highlights the importance of treating customers as guests, and the responsibility of the business to make their experience as enjoyable as possible.
Here are some of the things that customers typically want when using a new business's services:
1. Convenience. Customers often want the process of using the business's services to be as convenient as possible. This can include factors such as easy booking or scheduling, a convenient location, and flexible hours. They also want to be able to access the services on their own schedule and not be limited by the business's hours of operation.
2. Professionalism. Customers want to feel confident that the business and its staff are professional and competent. This can include things such as a clean and well-maintained environment, knowledgeable and friendly staff, and a clear understanding of the services being provided. They also want to be treated with respect and have their questions and concerns addressed in a timely and efficient manner.
3. Value. Customers want to feel that they are getting good value for their money. This can include competitive pricing, high-quality services, and additional perks or benefits. They also want to be informed of any promotions, discounts, or deals that may be available to them.
4. Communication. Customers want to be kept informed and updated about the services they are receiving. This can include clear communication about the services being provided, as well as any changes or updates that may affect the customer's experience. They also want to be able to contact the business easily and have their inquiries answered promptly.
5. Personalisation. Customers often want to feel that the business is taking their individual needs and preferences into account. This can include personalised recommendations or advice, as well as tailored services or solutions. They also want to be treated as unique individuals and not just another customer.
6. Trust. Customers want to feel that they can trust the business and its staff. This can include factors such as transparency, honesty, and reliability. They also want to be assured that their personal information is being handled securely and that the business is operating ethically.
7. Satisfaction. Ultimately, customers want to be satisfied with the services they receive. This can include feeling happy and satisfied with the end result, as well as feeling that their needs and expectations were met. They also want to be able to provide feedback and have the business take it into consideration.
By understanding and addressing these desires, businesses can provide a great customer experience that will keep customers coming back for more. Providing convenience, professionalism, value, communication, personalisation, trust, and satisfaction can all contribute to a positive experience for customers and help to build strong relationships with them.
Additionally, businesses should strive to be proactive and anticipate their customers' needs and wants, by doing so, they can exceed the expectations of their customers and create loyal and satisfied customers.
At Calendafy, we understand that in today's competitive market, customer service can be the deciding factor in a customer's choice of software company. That's why we have made it our mission to provide the best customer service possible and be the most customer-friendly software company in the world. Check out Our Vision if you're interested in learning more about how we practice what we preach.